Bri-Al is a specialty food importer that has evolved into a complete brand management operation focused on building specialty branded lines.  Bri-Al was established as an Illinois corporation in 1986 and is dedicated to marketing premium quality brands through the specialty food supply chain in the U.S.

Bri-Al concentrates on targeted segments and is operated by managers experienced in all classes of trade: Specialty, Grocery, Natural Foods, and Club.  Bri-Al provides a "full service approach" in all sales and marketing activities provided for our principals.  Bri-Al delivers a fresh, creative approach to the marketing and selling of specialty foods in the U.S.

Bri-Al is committed to the premise that "premium, value added, upscale brands" can be grown through specialty food distributors.  Bri-Al's mission is to develop and execute strategic plans and programs working closely with principals to build consumer awareness and develop household penetration.

Philosophy

• Operates as strategic partners with our principals in planning, development and execution of marketing and distribution initiatives in all phases of brand development

• Bri-Al focuses its efforts on one key brand per category/per segment

• Place heavy emphasis on keeping our principals updated on "OUR" brand progress in the US marketplace